As Boomers (and Hulu fans) will remember, the Dragnet detective was famous for his deadpan, cut-to-the-chase approach: “Just the facts, ma’am.” Good for police work; not so much for prompting change—environmental or any other kind. To do that, we have to aim for the heart, not just the head.
Consider any number of modern maladies: obesity, HIV/AIDS, drug addiction, etc. All are “treatable” with facts: “A leads to B. Avoid A, you avoid B.” All are still rampant.
Or ponder the health of planet Earth. According to the International Union for the Conservation of Nature’ Red List:
- Thirty-eight percent of known species are currently threatened with extinction.
- The current extinction rate is approximately 1,000 times faster than the “background” or natural rate.
- One species goes extinct every 20 minutes.
Care only about people? Consider these sobering statistics:
- Sixty percent of Earth’s “ecosystem services,” which process our wastes and provide us with air, water and food, are seriously degraded and cannot be maintained at this pace. (United Nations Millennium Ecosystem Assessment.)
- Some forty percent of deaths worldwide are caused by pollution of various types. (Cornell University)
If facts alone were enough to convince us--and by extension our institutions and societies--to change, surely these would do the trick. They haven’t.
Nor, I must add, has a clear understanding of what the Bible says on the subject. We now have countless books, sermons and seminars on creation care. The facts are in. The theology is settled. God really does care about God’s creation and told humankind to take care of it. And still we Christians argue, waffle and ignore.
Despite the failure of both science and theology to affect change, those of us in the conservation arena—both secular and faith-based—continue to act as if they will: “All we need is for people to understand!” At best, we are like rubes speaking louder and slower to force English on a Frenchman. At worst, we’re poster children for Einstein’s definition of insanity. We keep talking at the head, when we should be speaking to the heart.
How do we do that? In a word: relationship.
Marketers, of course, know how to tug at our heartstrings. Photos of the starving child or the polar bear cub have their place, I suppose. But a true change of heart—one accompanied by lasting changes in attitude and behavior—requires more. It requires relationship. By inviting people into relationship--with those of us who care about the creation, with the creation itself, and especially with the Creator—we begin to speak to the heart (as opposed to merely pulling its strings). And the heart begins to listen. Someone may be uninterested in environmental protection, but an afternoon weeding and watering the community garden with a person who is both loving and passionate about growing things changes the conversation. I may know nothing of the mercury poisoning our rivers, but time on the water with a winsome and knowledgeable guide can't help but enlighten and inspire me to care. Relationships —more than facts, theology or anything else—change our hearts and then change our actions.
To Christians, this should come as no surprise. It is, after all, how God does it.



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